Another decision , which has to be made when conducting a marketing research , concerns the sampling plan . the two basic sampling methods in use today are probabilistic and non - probabilistic sampling 同時(shí),執(zhí)行市場(chǎng)研究時(shí)必須制定樣本計(jì)劃。當(dāng)今使用的兩種基本的樣本方法是或然樣本與非或然樣本。
Another decision , which has to be made when conducting a marketing research , concerns the sampling plan . the two basic sampling methods in use today are probabilistic and non - probabilistic sampling 另外一個(gè)決策點(diǎn)是關(guān)于抽樣方案,在進(jìn)行市場(chǎng)調(diào)查時(shí)哪些資料要被應(yīng)用。在現(xiàn)今有兩種基本的抽樣方法,即隨機(jī)抽樣和非隨機(jī)抽樣。